Wednesday, December 05, 2007


The following is an excerpt from Krista Petty's newly-released concept paper, Strategies for Investing in Your Community: How Externally Focused Churches are Leveraging Their Impact Externally focused churches pour much of what they have--funds, time and people--into the community. But these congregations don't give their resources carelessly. With solutions to community issues becoming more complex and resources becoming more limited, churches are constantly weighing the risks and rewards of community ministry. Those church leaders must invest prayerfully, strategically, and compassionately--all the while making wise plans that yield results. These churches have discovered the following strategies to guide them as they leverage resources to bring about community transformation: 1. Build and Maintain a Reserve to Meet Emergencies.When vandals set fire to a local school playground in 2006, the people of Hope Church (Oakdale, MN) quickly sprang into action. The church took $3,000 from their externally focused budget to replace some of the charred and damaged playground equipment. When the decision to replace the equipment was announced during a Sunday morning worship service, the congregation spontaneously broke into applause. Within days, volunteers came forward and completed the installation of new parts. Because of their existing relationship with the school and the church's heart for the community, Hope maintains a reserve of finances and manpower they can deploy when a need arises. Church members are motivated to respond—both with financial and volunteer resources—because they have been serving the school through tutoring and special projects throughout the year. 2. Develop an Overall Investment Strategy. When the children's ministry at Bethel Church (Richland, WA) grew rapidly, church leaders considered a capital campaign to raise funds for expansion. But as a growing externally focused church, some leaders wondered, "Are we spending more money on ourselves than we are spending on the needs of the community?" That question caused a change in direction for the campaign. The building campaign expanded to a focus on the three major initiatives they called NOW: Next Generation, Our Community and Worldwide. The total amount to be raised--an estimated $6 million--will be shared among the children's area, a recreation facility, community and world outreach programs. The church is well on its way to reaching the financial goals. But the success of the campaign is measured in more than dollars. "This campaign has really brought our ministry areas together," says outreach director Dave Dawson. "It has broken down silos and we are not competing for funds and attention." 3. Selecting a Minimum Initial Investment Determines the Goal a Church Will Achieve.When LifeBridge Christian Church (Longmont, CO) wanted to be more externally focused, they didn't simply start another ministry area that would create additional competing programs for its existing ministries. Church leaders instead asked each ministry team to weave community service into their programming options—even down to the children's ministry level. In October 2006, LifeBridge staff member Stacey Applen coordinated a Saturday morning elementary school service project called Rock Your World. Thirty children in 3rd-6th grade raked, weeded and cleaned out painful stickers that flatten bicycle tires and stick to shoes. Allison Switzer, a 4th grader, participated in the day of service and has dreams of becoming a missionary some day. "It was good to do this because it was hard and I know being a missionary will be hard, too," Allison says. 4. Expect the Unexpected.NorthWood Church (Keller, TX) has built a reputation for serving in the community and around the world. Because of that reputation, glocal ministry pastor Omar Reyes is often asked to begin new community programs. A local school district and hospital called him recently about remodeling a building that would be used for a health clinic in an under-served area. Omar shares, "The church is not in the business of remodeling either and we certainly did not have the $60,000 needed for the project." While "No" seemed to be the obvious answer, Omar didn't shut the door but prayed about the opportunity. Later that same day, Omar went to lunch with NorthWood's small groups pastor and a local builder who wanted to know more about a Habitat for Humanity project. Omar shared the details of his earlier phone conversation regarding the school and hospital. When all was said and done, the building was refurbished through the partnerships of two churches, the builder and others. Omar says that situation taught him a valuable lesson: "Lead with big vision. Don't get caught up in leading with provision. When the Lord is with us, partnership is not 1+1=2, but 1+1=10."

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